Course Duration: 6 Hours
Business Insight and Market Development Response
Web and Mobile GIS
Final Project and Certification Exam
Target Audience: The course is designed for anyone who requires an understanding of basic concepts of marketing. The training is intended to introduce non-experts or experts in marketing to understand how to use GIS tools in solving problems in marketing.
Overview: All markets have spatial dimensions, customers have addresses, shopping patterns, distribution centers, coverage areas and travel modes. Getting to understand the spatial dimension of marketing analysis can enhance a firm’s ability to better serve its customers, improve reach and most importantly have a competitive advantage in the market. All of this can be achieved using GIS tools and its capabilities. Hence, participants will be exposed to GIS concepts, tools, and methods in understanding consumer behavior, spatial intelligence or insights into marketing data, marketing analysis, create, maps, chart, graph for data visualization. Emphasis will be placed on the use of case studies and software applications in marketing
This course seeks to:
Identify market capabilities and use cases of market analysis tools;
Enhance spatial insight into marketing data;
Explore potentials through visualization and mapping as a marketing strategy;
Utilize location intelligence and Geographic Information Systems technology for planning, design and implementation in marketing.
Enhance communication capabilities in marketing reports and presentation.
By the end of this course, participants should be able to:
Explain market analysis capabilities and use cases of market analysis tools;
Utilize GIS tools for mapping, analysis and information display;
Integrate spatial insight into marketing strategy;