Course Duration:  6 Hours

Course Overview

SN

COURSE TOPICS 

DURATION  

1

Overview: 

2 hour

Business Insight and Market Development Response

2 hours

3

Location Intelligence 

2 hours 

4

Geo-Spatial Analytics

2 hours 

5

Web and Mobile GIS

2 hours

6

Analyst Tools

2 hours

7

Case Study: 

  1. Customer Analysis

  2. Location Advantage 

  3. Potential Customers

  4. Competition Analysis 

2 hours

8

Final Project and Certification Exam 


  1. Target Audience:   The course is designed for anyone who requires an understanding of basic concepts of marketing.   The training is intended to introduce non-experts or experts in marketing to understand how to use GIS tools in solving problems in marketing.

  1. Overview:  All markets have spatial dimensions, customers have addresses, shopping patterns, distribution centers, coverage areas and travel modes. Getting to understand the spatial dimension of marketing analysis can enhance a firm’s ability to better serve its customers, improve reach and most importantly have a competitive advantage in the market.  All of this can be achieved using GIS tools and its capabilities.  Hence, participants will be exposed to GIS concepts, tools, and methods in understanding consumer behavior, spatial intelligence or insights into marketing data, marketing analysis, create, maps, chart, graph for data visualization. Emphasis will be placed on the use of case studies and software applications in marketing

  1. Learning Objectives: 

This course seeks to:

  1. Identify market capabilities and use cases of market analysis tools;

  2. Enhance spatial insight into marketing data; 

  3. Explore potentials through visualization and mapping as a marketing strategy; 

  4. Utilize location intelligence and Geographic Information Systems technology for planning, design and implementation in marketing.

  5. Enhance communication capabilities in marketing reports and presentation.

  1. Learning Outcomes 

By the end of this course, participants should be able to:

  1. Explain market analysis capabilities and use cases of market analysis tools; 

  2. Utilize GIS tools for mapping, analysis and information display;

  3. Integrate spatial insight into marketing strategy; 

Deploy location intelligence and Geographic Information Systems technology for marketing.